Is it just us or are they ignoring everybody?

This article from The Chronicle of Philanthropy http://philanthropy.com/news/prospecting/index.php?id=4493 supports what we are finding more and more frequently and when combined with spam filters (and who checks those regularly), getting through the email message at all, let alone to the person in that organisation its aimed at, is getting harder and harder. Perhaps returning to the 'novelty' of the old (if more expensive) technologies of fax and post are the answer for truly important messages. The bottom line is that what you have to say has to be more and more personally relevant and continuously of interest to the recipient drowning in unsolicited e-correspondence.